Other Google products, like Google Ads, work on combined web and app data, making it easy to use. Analytics insights to optimize your campaigns. 3 Tips for companies and Business Online. The first thing we recommend for companies and individuals running an online business is to immediately switch to the new version of Analytics 4 (if they haven’t already).
It should be remembered that
Until July 2023 the two versions will be able to collect data simultaneously. But after that the data will only be readable within the new version. Consequently, the earlier the new version is installed, the more data will be available in the history. Also, moving to the new Australia Business Fax List version of Analytics 4 is a great solution in terms of privacy. Another piece of advice we would like to give is to take advantage of this change to rethink and improve your online measurement plan.
Google Analytics 4, as we have seen, offers very powerful tools for data analysis, it takes advantage of machine learning by providing predictive insights. However, this surplus of data (combined with a more complex graphical interface) can create confusion if you are not clear what to monitor. This is why it is good to build a monitoring and KPI plan. Upstream to then query the platform correctly (also saving time). The last advice is not to improvise during the setup phase.
In this article, we have deliberately
Neglected all the technical aspects related to the installation, the creation of events/parameters/conversions. Reporting dashboards, cookie management and so on. But these are fundamental aspects ID Lists that cannot be improvised. An inaccurate setup means inaccurate data. And inaccurate data leads to bad marketing choices. Being supported by an expert team, sharing a measurement plan and a reporting system is undoubtedly the wisest choice. That’s why a good idea could be to contact us and make an appointment. We will support you in this step and help you improve your online measurement plan.
