In which it has made inroads are precisely the food, fashion, travel, do-it-yourself, wedding, furniture, design and recently also the automotive sector.
A large archive that allows users to collect, organize, group and share images and videos of interest to them. Profile, Pin and Board, But let’s get into how it works. The ideas and cues we mentioned earlier on Pinterest are called Pins, and they browse the user’s feed based on their recent activity and the interests they declared when setting up their profile.
Of course, you can also search for specific pins
To do this, just type the keywords in the search bar, for example with “furniture” or “bedroom”. The feed will be filled with content related to beds, wardrobes, compositions, home decorations. Pins are therefore like bookmarks through which you can click to access the Bermuda Email List website connected to the project, to be saved within the boards.
The board is basically a bulletin board : a space for a thematic collection of ideas that the user wants to keep. “garden furniture” or “kitchen” in the “Home” bulletin board, or “recipes” “decorations” in the “Christmas” bulletin board. Boards can be secret, therefore visible only to you, public and even shared.
Why Pinterest for a business?
Your audience may be here
The first big news is that Pinterest’s audience has changed. If until a few years ago it was mainly populated by women who showed interest in food. Travel and interior design, today we can say that ID Lists a good portion of users are male and that younger users have also appeared among the new users.
The numbers declared by the platform in 2021 in fact tell us that:
Women represent over 60% of the public ;
male users are growing by around 50% compared to 2020;
Millennials using Pinterest are up 35% since 2020.
2. Pinterest’s users are ready to take action
The second reason always has to do with the target, in fact on Pinterest it is possible to reach a “warm” audience, which has a strong purchase intention.
In fact, people who are planning or carrying out different types of projects surf this social network. What better place then, than this, to intercept a potential buyer in the initial phase of the decision-making process?
