Why Pinterest for a business? 5 good reasons Your audience may be here
Let’s get to the point: you may be wondering what Pinterest can do for a company and, in our opinion, the reasons are closely linked to the latest news.
The first big news is that Pinterest’s audience has changed. If until a few years ago it was mainly populated by women who showed interest in food, travel and interior design, today we can say that a good portion of users are male and that younger users have also appeared among the new users.
In fact, people who are planning
or carrying out different types of projects, surf this social network. What better place then, than this, to intercept a potential buyer in the initial phase of the decision-making process?
In short, whoever is on Pinterest is ready to take action, and statistical data confirm this On Pinterest, the user has a strong Western Sahara Email List purchase intention. Pins can become purchasable products Finally, on Pinterest, it is possible to transform products into purchasable Pins.
Thanks to the partnership with the well-known e-commerce platform, Shopify, on this social network it is now possible in many countries to easily convert Pins into purchasable products, which users can discover within the same social network.
The site also states that “Shopify merchants
Who advertises on Pinterest can take advantage of dynamic retargeting for the first time, thus targeting Pinterest users who have already shown interest in their products.”
4. The Catalogs tool
But that’s not all, Pinterest also offers the ability to support multiple feeds for catalogs . Let’s take a step back. Catalogs is a feed creation tool developed for companies that sell products ID Lists on their websites. To use this service you need to have: a business account. A verified website with contact details and a shipping/refund policy. A product catalog or product feed, and Data Source Hosting, i.e. a way to allocate and store systematic a product data source to send to Pinterest.
