The properties of Google Analytics Universal will no longer process any data and all metrics relating to visits. Events and user behavior can only be viewed in a new version of Google Analytics, simply called GA4. The transition to this new version had been announced for some time, and we had already talked. About it over a year ago in an article on our blog dedicated to 2022 SEO trends and news.
But considering the latest provisions on privacy
The email alerts that Google has been sending to all website managers for a few months and the physiological updates of the platform, further study becomes urgent. In this article we Germany Business Fax List therefore try to understand better what Google Analytics 4 is, why it is necessary to switch to this new version and what are the aspects that should be considered to make it a faithful ally of every online business.
We will do so without going into tricky questions of a technical nature (which nevertheless exist), starting from the basics, directly quoting the official Google statements and without taking anything for granted, in order to offer clear and exhaustive answers even to those who are not exactly a “geek”. ”
What is Google Analytics for
Before talking about GA4, let’s do a quick recap. Since its inception, the main objective of. Analytics has been to provide companies and individuals with a free platform capable of monitoring. The performance of their website and evaluating the results of digital ID Lists marketing activities. The use of Analytics has provided Companies and individuals with an amount of data that was previously impossible. To recover (and perhaps think of). Quantitative data (How many users visit my site? Which channel generates the most traffic?) which, if read accurately and well interpreted. We were able to address correctly qualitative data (What is the return on investment of that specific sponsorship campaign?
