Let us remember, however, that no brand will be successful in its industry if it is not unique. In its own way. It is important to find something that distinguishes the company from the competition. A meticulous analysis of the competition is helpful in this – its characteristics, language and communication channels, create messages, marketing and PR activities. Another important stage of brand development is the creation of a trademark. A trademark is any sign that distinguishes a product or service from the competition. It can be a logo, name or special graphics.
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In the case of the “umbrella” idea, it seems most logical to use the name of the parent company – various products are sold under one name. To differentiate the brands a bit, we can use the form of sub-brands – duplicating the main name and adding database qualifying names to it. The third option is a combination of both solutions – the company offers products that come out under the name of the mother brand, but additionally produces goods that are sub-brands – they have different names, but each product has the logo of the parent company or a different part is adde to the main name. Image creation The development process also involves creating a brand image.
High after launching on the market
One of its elements is the visual identification system colors, fonts, style of texts and infographics. The identification may be identical to that of the parent company. A good solution for companies that want to produce goods from various industries is ID Lists to. Distinguish the umbrella brand from the parent brand by using only the best of the main product. We leave the font style, change the colors. The development strategy is a long-term activity that requires constant monitoring. A reliable assessment of individual steps and a detaile analysis of the changing market situation will facilitate the introduction of any changes that will drive development and thus lead the umbrella brand to success.
